Creating marketing content is no easy feat. Marketers are tasked with producing relevant, high-quality content that will resonate with their target audience day in and day out. In order to make their efforts successful, they have to consider things like branding, messaging, how they package the assets, and delivery— then rinse and repeat several times a week.
To help make content marketing more efficient, many marketing teams have started introducing generative AI into their workflows. Leveraging AI-generated marketing content allows teams to automate processes, pull insights, and enhance personalization faster. But generative AI— especially in marketing— has to be intentional so that the content doesn’t lose its authenticity.
Here are 7 examples of AI-generated marketing content that can help teams streamline their process and increase output.
AI-generated content
Marketing content encompasses a wide variety of things from press releases and blog articles, to copy on the company website. Generative AI can be used to help suggest content ideas based on keywords or topics, write blog articles, and even create email campaigns. Writers might use the AI technology to help with content outlines, giving them a starting point so they aren’t wasting time staring at a blank document. This allows content creators to produce a greater volume of high-quality work, faster.
AI-generated social media posts
Social media managers are tapping on AI to create engaging and personalized social media posts. AI algorithms can analyze user preferences, trends, and demographics to generate compelling content that resonates with the target audience. While AI can help with different components of a social media post, it is most commonly used to help marketers generate social media captions to accompany their photos and videos.
AI-powered advertising
Brands are using AI to streamline their advertising workflows and enhance campaign performance. AI algorithms can analyze vast amounts of data to identify target audiences, optimize ad placements, and personalize ad content, resulting in higher conversion rates and return on investment (ROI).
Unique images and videos
Unless you’ve been living under a rock, you’ve probably seen an AI-generated image. With the rise of softwares like DALL-E, AI images have become just as popular as stock photography. Now marketers can leverage platforms to create compelling visual content such as images, infographics, or videos. By inputting parameters like brand guidelines or desired style, generative AI platforms can design assets from scratch for advertising, social media, and other marketing channels.
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Personalized quiz content
Platforms like BuzzFeed are using AI to personalize quiz content for their users. By analyzing user responses and preferences, AI algorithms can generate tailored quiz questions and results, creating a more engaging and interactive experience.
AI-generated product descriptions
Smaller businesses may not have the budget for in-house copywriters, and now they don’t have to. E-commerce businesses are employing AI to automatically generate product descriptions for their website. AI algorithms can analyze product attributes, customer reviews, and market trends to create compelling and informative descriptions that will help drive sales.
AI presentations
AI allows marketers to deliver targeted messages by way of presentations that resonate with their audience, increasing the effectiveness of their marketing efforts. Beautiful.ai’s intuitive and collaborative AI presentation software lets marketing teams create engaging content with minimal effort. From influencer proposals to performance reports, your content will always look brilliant without the need for design resources.
