Any marketer will tell you the importance of branding in design. Branding extends from color choices to fonts, and encompasses everything in between. To create familiarity and trust with prospective clients and customers, designs should be consistent across all website pages, marketing materials, and sales collateral. This means that your company’s homepage, emails, social media graphics, and even presentations should all reflect your brand in the same way.
Beautiful.ai makes it easy to employ your branding and stay consistent from pitch to pitch. Simply create a custom theme complete with your company colors, fonts, and logos— then set it and forget it. Your theme will automatically be applied to your presentation deck so every slide is cohesive and on-brand. Gone are the days of having to manually tinker with fonts and colors for every new slide you add (who has time for that, anyway?). You can use our best presentation fonts, or upload your own, to match your brand standards.
Fonts are more important than you might think. For starters, it can be the difference between a legible presentation and one that your audience is having to squint to follow along with. But it’s more than that. Typefaces can evoke different emotions just like colors do. Is your font cheeky and fun, or serious and professional? The fonts you choose for your presentation can impact how it is received by your audience.
Deciding which are the best presentation fonts for your company will vary depending on your industry, offerings, and overarching brand message. Your fonts in any client-facing deck should reflect one of two things; 1) your company’s branding, and/or 2) the story you’re trying to convey.
What are the best fonts for powerpoint— or Beautiful.ai— to encourage a successful outcome?
Six good presentation fonts for your brand to explore
In this blog we share six good presentation fonts that can take your deck to the next level and wow your audience.
Roboto is a versatile font with different purposes. The style is both geometric while featuring bubbly and open curves. It maintains each letter’s natural width, making it much easier to read and comprehend. A good option for bulleted points or text-heavy decks.
Poppins typeface is geometric and clean, and includes over 15 different font weights. Ranging from thin to black, the font's openness is great for both presentation headlines and body copy. Poppins can be pretty understated or have a lot of personality depending on context and font weight.
Trocchi comes from a long line of old facetypes from the English typecutter Vincent Figgins. Its variation on the earlier designs offers a more casual slab serif. Trocchi is commonly used for both text and display type, which makes it a versatile font for headlines and body text in your presentation.
Jost is a good free alternative to Futura, which is a classic. While inspired by the traditional sans serif, Jost is a trendy font for the digital era. It’s a good option for making your presentation appear more modern, without being too cheeky or casual.
Montserrat is a geometric sans-serif typeface that was inspired by old posters and signs in the Montserrat neighborhood of Buenos Aires. Julieta Ulanovsky designed this font to restore the uniqueness of urban typography from the early twentieth century. It boasts more personality than helvetica and arial, but is still simplistic in its own right.
Glodok is a single-weight display font. It is known for its bold, heavy style and can be fun to play around with in a presentation title or headline. Glodok is eye-catching, but not over the top so you can make a statement without compromising professional design. It’s a retro-inspired typeface that has a nice balance between structured and playful.