It’s not uncommon for brands to evolve. If you’re expanding your offering, changing your name, or updating your aesthetic, your marketing efforts will have to reflect your rebrand. Revamping your brand on social media might include a new logo or announcing a company name change, but it could also be as simple as wanting to update your brand identity on LinkedIn or Instagram. Between fonts on graphics and photography styles, there are a lot of moving parts in a social media overhaul.
These five presentation templates will help you stay organized, without losing creativity, in your social media rebrand.
Social media audit
A social media audit is the process of taking inventory of your social media channels, and analyzing metrics to figure out what’s working or how you can unlock new opportunities. Marketing teams, or solopreneurs, can improve the overall success of their social media efforts— reach, engagement, growth and brand— by customizing Beautiful.ai’s social media audit presentation.
In a social media rebrand, an audit can help you hone in on what you were doing before and where you want to see the brand to go. By putting your profile(s) under a microscope, you can better align on next steps to revamp your brand image.
Our social media audit template can also help you measure growth over time, explore which social media posts are getting the most engagement, and act as an exercise to fine-tune your overarching social media brand strategy.
A rebrand is an internal overhaul of an organization’s identity and image to better reflect the business’s goals and mission. A rebrand presentation is necessary to introduce the new branding to your team, or keep yourself accountable. This presentation is using Spotify's 2016 rebrand as inspiration to showcase the type of slides which can help bring your social media overhaul to life.
While revamping your brand on social media may not be as extensive as a full rebrand, this customizable template has everything you need to get organized.
Our rebrand presentation can also help you explain the reason for the rebranding, organize the evolution of old and new branding for future reference, or create a hub of new branded assets, like typography and logos.
Branding is at the forefront of any business strategy, and it’s important to make sure teams are aligned on design standards, voice and tone. Beautiful.ai has the perfect presentation template to help you stay on brand and visually consistent across all campaigns.
These customizable slides have everything you need for a brand guidelines presentation, including brand identity, typography, and color palettes— all things that will come together on your social media presence.
Our brand guidelines template can also help you present new social media branding to stakeholders, have a comprehensive guide for onboarding and future reference, or share new brand assets with the team.
Mood boards are commonly used to convey ideas or source inspiration for a new project or business venture. Beautiful.ai’s mood board presentation template allows you to organize your ideas and keep your social media inspiration in one concise deck to share with your team or external partners.
The customizable template has everything you need for a mood board presentation, from background information to colors and photography. This will serve as your reference point for the aesthetic you’re hoping to implement on social media.
Our mood board template can also help you add various elements of inspiration to help inform new ideas or designs, have a comprehensive guide to reference throughout the course of the social media overhaul, or brainstorm and share ideas for future posts.
Social media strategy
Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. And now it needs to reflect your new branding. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.
A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team.
Use a social media strategy presentation template to present new branding strategies, goals, and campaigns to executives, keep social media team members informed, and check in on social media campaign progress and deliverables.