Marketers know the importance of content marketing, but they rarely have the time or budget to accommodate all their ideas… let alone measure their results. For a brand’s content marketing strategies to succeed, marketers need to focus on timely strategies that will generate the most positive results.
While content marketing concepts like social media posts, blogs, press releases, whitepapers and email campaigns all are still effective strategies, it might be time to try some novel content marketing ideas in 2022.
Try one of these ideas to help your team refresh your content marketing plan.
1. TikTok ads
Social media marketing is nothing new, but many brands have yet to venture into TikTok advertising. There’s never been a better time to start using TikTok for content marketing since the platform now boasts more than 1 billion active users worldwide. Brands can place a variety of short video posts as TikTok ads to accommodate varying budgets.
2. Downloadable PDF
Would your content marketing efforts be better served in a physical form? If your materials are intended for offline viewing— or if you’re concerned about possible formatting issues or even edits— you might consider creating a downloadable PDF of your content that your leads can print and keep. Plus, a PDF is generally a smaller file size, so it’s easier to email to your audience.
3. Video ads
If you haven’t already done so, now is the time to invest in creating video content for your brand. According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses already are using video as a marketing tool. Of that group, 42% mostly use live-action videos, 33% rely on animated videos, and 15% employ screen-recorded videos.
4. Instagram Reels
The introduction of Instagram Reels offered marketers a new way to create and promote short-form videos on the social media platform. With Reels, Instagram users can record and edit 15-second multi-clip videos with customized audio, filters and special effects. By using Instagram Reels for their content marketing strategies, brands have more freedom to showcase their originality and creativity to engage their audiences.
5. Interactive content
By integrating interactive content into their marketing strategies, brands can attract and engage their target audiences more effectively. Prospective customers are naturally more attracted to eye-catching and exciting content like quizzes, polls, maps and calculators. The interactive content is not only memorable, but it’s extremely sharable, allowing brands to further expand their audiences.
6. Hybrid events
Online events became the standard during the pandemic as audiences remained in their own virtual worlds. Consumers now are looking for a healthy combination of online interaction and in-person events. Thus, more companies are seeking ways to host a hybrid of virtual and live events in 2022. In a hybrid event, a brand combines live events like workshops and conferences with online event hosting such as webinars or live streaming on social media.
7. Hyper-personalized marketing
Customers now expect customized messages with information that increases their personal engagement, especially in email marketing campaigns. Hyper-personalized marketing has become so standard that potential customers now seek brands that offer a personalized buying journey. But hyper-personalization involves more than addressing a prospective buyer by name. These emails will reference the lead’s preferences, needs and wants through a data-driven marketing approach.
Graphics and visual elements have long served as an effective way to make content more attractive and easier to read. Infographics, in particular, provide these benefits while also offering an easy way to convey complex and in-depth information. Because many consumers will only quickly skim through the content sent to them, infographics are a great way to provide the most important information in an eye-catching and easy-to-digest format.
Video and text traditionally might have dominated the content marketing sphere, but audio presentations have gained popularity thanks to innovative podcasts. Since busy audiences can listen to podcasts while they conduct other activities— or on commutes to and from the office— the popularity of podcasts continues to grow at a steady pace. While originally a realm of independent content creators, branded and sponsored podcasts are becoming commonplace in 2022.
10. Augmented Reality
Once considered a future technology, augmented reality is now the choice of many marketers. Although the cost of producing AR has led to a slower adoption by content marketers, in 2022 more brands are creating new and exciting AR content experiences for their audiences. Platforms like Facebook now offer the chance to immerse users into artificial 360-degree worlds as a way to sample products before making a purchase.