Over 1,000 pitch decks are created each day. And despite having a similar end goal, every pitch is different and unique in its own way. Because each business is pitching different things, and looking for different outcomes, it’s hard to say definitively what will work and what might flop. That said, there are a few things that every pitch has in common, and a handful of items each deck should include. For starters, each presentation pitch deck needs to tell (and sell) a story.
Much like a sales pitch, a marketing pitch is designed to win. It doesn’t matter if you’re pitching a new marketing campaign idea to your boss, or pitching yourself—and your digital marketing services—to a new client, a marketing pitch needs to be persuasive and engaging. You need to tell a compelling story that will convince your audience to adopt your ideas, services, or move forward with your company. At the end of the day, knowing how to sell marketing services requires the same framework as selling a new business venture to investors.
If you’re wondering how to sell social media marketing services, email marketing services, or digital marketing services look no further. Keep these six things in mind when crafting your next marketing pitch.
Know your audience
Do your due diligence and research the people that you will be pitching to. Who are they and what do they do? Customize your pitch to fit their unique business wants and needs. When you’re pitching your marketing services to a client, they expect you to know branding, content, and design. By adding a personalized, branded touch to your marketing pitch you’re showing the client that you get them, understand their business, and are ready to represent them.
Don’t sleep on a professionally designed presentation deck, either. It might be the difference between closing a deal and losing the client. If you’re not a designer by trade, Beautiful.ai’s smart slides can help you create something brilliant that will wow your prospective clients.
Any pitch should include a competitive analysis. It’s important to share what your competitors are doing, where they’re missing the mark, and how your offering can provide more value to the prospective client. You might include things like competitors' features, market share, pricing, differentiators, strengths, weaknesses, customer persona and customer reviews. We recommend using an XY plot graph or a data comparison chart to help visualize how you stack up to the competition.
After the competitive analysis, you should immediately go into the market opportunity and pivot to what you’re bringing to the table.
Identify the pain points you’re solving
It’s important to talk about the market opportunity and how your offering is filling a gap in the industry. What are the pain points of your audience and how does your company plan to solve them? With a firm grounding in what you do and why you do it, this is your chance to shine. By identifying the pain points your product or service will solve as it relates to your prospective customers, you’re creating your value proposition. This section should include a list of your key features, and outline how each will benefit the client.
Marketing plan or strategy
After you have identified the pain points your offering is solving, you should dive into your marketing plan or strategy. Tell your audience exactly what you plan to do for them, and how you plan to achieve it. Make sure to quantify your results so that they can see the true value in your service. This should break down your marketing plan, all of your ideas and concepts, and include any insights on the potential return on investment (ROI) they’ll see if they decide to go with your services.
It’s okay to share your wins— in fact, it’s encouraged. Including case studies or social proof from existing clients will help build your credibility, and generate trust, with new prospects. You might want to include examples of past work, testimonials from clients, or success stories from other campaigns. By including social proof, you’re backing up the story you’re trying to sell in your digital marketing sales pitch. This will reassure your leads that you’re the right person for the job, making them more confident in their decision to hire you.
A strong call to action
Your marketing pitch is all for naught if you don’t move your audience to action after the presentation is over. Your final slide should feature a strong call to action, whether that’s encouraging your audience to move forward with your service, or leaving them with your contact information for a follow up call down the road. At the end of the day, an action item is 100% more profitable than a “thank you” slide.
If you still don’t know where to start, Beautiful.ai offers a great jumping off point. Use one of our pre-built presentation templates as a marketing pitch example and customize it to fit your content. Each template is curated by industry experts, so you have everything you need to nail your next marketing pitch at your fingertips.