Data Visualization

Guide to Doing Market Analysis: Best Practices and Templates

Isabelle Nicole
May 2, 2024
 min read
Guide to Doing Market Analysis: Best Practices and TemplatesGuide to Doing Market Analysis: Best Practices and Templates
Table of Contents

Whether you’re a startup exploring new opportunities or an established company looking to refine your market strategies, mastering the art of market analysis can help illuminate a path forward.

Even the most experienced professionals can benefit from new perspectives and techniques to enhance their understanding of market dynamics. It’s also important to share the insights of the market with your company. 

At, we understand the significance of market analysis in driving business growth. As pioneers in AI-powered slide creation, we’re committed to helping businesses craft compelling presentations that communicate their market research and competitive analysis

Understanding market analysis

Market analysis involves a lot of market research. You are gathering, analyzing, interpreting, and evaluating various factors that influence a particular market, including: 

1. Industry Trends

Keep an eye on identifying trends that shape your industry. These can be technological advancements, regulatory changes, shifts in consumer preferences or needs, social changes, or how consumers interact with your market. Having a market trends analysis period helps you to monitor these changes and can reveal patterns and opportunities.

2. Competitive landscape

Every business has competitors. And it’s important to know where they stand. What tactics are working for them? What isn’t working? How has the competitive landscape changed over time? Competitive landscape analysis looks at your competitors' strengths, weaknesses, market positioning, and strategies to gain a competitive advantage. You can figure this out through a variety of metrics like product offerings and pricing structure, website traffic data, company growth, market share, and positioning.

3. Target market

You need to understand the demographics, needs, and preferences of your target market to tailor products or services effectively. Your target market is the people who are most likely to buy your products. Therefore, identifying your target market increases conversion.

You want to answer the question: who is your buyer and why do they care? Thoroughly research your target customers’ needs, then design and market your brand to meet them.

4. Market size and growth potential 

Knowing market size provides insight into the scalability of your business. Your growth potential helps you to develop strategies with expansion in mind. Determining the market size involves segmentation, data analysis, and market research. If the market is expanding or stable, you’ve got room to grow. 

5. SWOT analysis 

Finally, conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis helps to evaluate internal capabilities and external factors impacting the business. It covers all your bases. 

A good SWOT analysis organizes data into four basic categories, but just because it’s a text-heavy slide by nature doesn’t mean it needs to be dull and boring. 

Check out our SWOT template here

Market analysis best practices

Now, let's delve into the best practices and more templates for conducting a thorough, shareable market analysis to inform your entire team:

Define your objectives

Clearly outline the objectives of your market analysis to focus your efforts and ensure relevance to your business goals.

Some examples of these goals could be to increase customer lifetime value, better product quality, increase market share, define brand positioning, or to understand customers and stakeholders. 

When presenting your market analysis, you can utilize our Market Research slides to organize your information - starting with a concise, clear agenda that dictates those objectives you worked out at the beginning.

Gather data 

The key to successful market analysis lies in diligence, creativity, and leveraging the right tools to extract actionable insights that drive informed decision-making. Collect data from a variety of sources, including market reports, industry publications, competitor websites, surveys, and social media insights.

Explore advanced data visualization tools and techniques that allow you to present complex information in easily digestible formats, such as interactive charts and infographics. Visual representations not only make data analysis more engaging but also facilitate clearer communication of insights to stakeholders.

Stay updated

A key part to market analysis is knowing that the market is constantly changing. Continuously monitor market trends, consumer behavior, and competitor activities to stay informed and adapt your strategies accordingly.

One way can help make this easier, if you have sheets of competitor analysis data that you or your team updates over a period of time, you can sync that data with your slides so they automatically update when new information, in this case KPIs, are added.

Present and analyze your findings

Foster collaboration between marketing, sales, product development, and other departments to gain diverse perspectives by presenting your market analysis to the entire company. A cohesive market analysis presentation can be the cornerstone of your campaigns for an entire fiscal year, bringing the team together to pursue common goals with the knowledge of what’s already been done and what’s out there. 

No matter how experienced you are, there's always more to learn. Approach market analysis with humility and a growth mindset, recognizing that there's value in seeking out diverse perspectives and staying open to new ideas. 

Here are a few templates you can use to prepare and showcase your market analysis (two of which we’ve highlighted in this blog already). 

Each of these have slides that correlate to the aspects of market analysis and provide an outline, making your job easier. 

Isabelle Nicole

Isabelle Nicole

Isabelle is a freelance content writer and filmmaker based in Los Angeles.