In a competitive environment, how you pitch yourself to prospective employees matters. You want to position your company as the favorable option to candidates. Things like competitive benefit packages and company perks can help you stand out from other companies in your industry. These are typically things that could be found on a job listing to entice candidates to apply, but they don’t end there.
Just as important as the job listing is the onboarding process. This is where you can go in depth about the different benefits offered. You want to keep your employees in that honeymoon phase— excited, motivated, and eager to learn— as long as possible. And an onboarding experience, good or bad, will sway a new employee's opinion of the company before they can even get up to speed on their responsibilities.
But of course, benefits don’t just apply to new hires. It’s not uncommon for established employees to want to make changes to their policies as their personal lives shift. As such, presenting benefits packages during company open enrollment periods is equally important as presenting them to the fresh eyes of new employees.
What’s the best way to present benefits packages to employees— old and new— that makes sense and keeps them engaged? Keep these six things in mind when building your next benefits deck.
Start with a template
It's very likely that you're in human resources, not marketing, and you don't have the professional design skills to create a deck from scratch. And that's okay! We've got you covered. Instead of spinning your wheels and trying to cobble together a deck, start inspired with a pre-built template from our presentation library. Something like our New Hire Orientation or HR Benefits template can save you hours of time so you can focus on the benefits instead of the text boxes. Simply choose a template, customize it with your own content, and watch the slides adapt like magic.
Make it interactive
Benefits are necessary, but sitting through open enrollment can be a snooze. How can you engage employees without calling them out in a room full of their colleagues? Make your presentation interactive. If it’s a new hire orientation, ask the new employees to send through a short bio and a few images that represent their life outside of the workplace, and include that in the deck so it feels personalized to them.
Another great way to engage employees— especially if remote— is to hide easter eggs throughout the deck. Provide incentives (prizes) if they can spot all of the icons or hidden photos within the presentation to encourage them to pay attention to each slide. With this method, you’re keeping their focus on the screen so they’re retaining as much information as possible and aren’t following up a week later with questions.
Keep it light with appropriate work humor
No one understands the pain points of the workplace like your colleagues do. Don’t be afraid to make your benefits package relatable. Try poking fun at nuisances in the workplace, or pointing out challenges with benefits, but make sure it’s appropriate. By humanizing the experience, you’ll keep them intrigued and have less employees tuning out.
Include compelling visuals
Like any presentation, visuals are your best asset (literally). Since most of us are visual learners, it’s important to include supporting images or graphics to help your audience retain the information. Especially when you’re talking about mundane topics like dental and health benefits. By simply including relevant visuals, you can make the benefits packages more digestible to your employees.
Beautiful.ai’s free image library is filled with hundreds of thousands of photos, logos, and icons so there’s something for every industry, every company, and every team. Regardless of what you’re presenting, we’re confident that you’ll be able to find a beautiful visual to complement your slide.
Collaborate with colleagues
Sure, human resources generally own all things related to compensation and benefits. But that doesn’t mean that they can’t collaborate with their peers to make the benefits presentation even better. Existing employees will know better than anyone what makes the company great, what company perks are worth highlighting, and what benefits might need more explanation than others. Collaborate with employees to get a fresh perspective on how to package up the benefits to new team members.
Collaboration in Beautiful.ai is seamless. Teams can use comments, tagging, and notifications to assign slides to one another or provide feedback in real time.
Include testimonials or social proof
In any onboarding process you want your new team members to feel excited, and supported. You might consider adding testimonials, or reviews, to your benefits packages presentation. These can be positive testimonials about your company in general, or feedback on different benefit offerings that may help inform newer employees’ decisions when opting in for their own benefits.
Send out a shareable link
You’re probably presenting the deck live to new hires or existing employees looking to switch up their benefits, but part of the process is providing them with the materials necessary to make informed decisions. Some of the employees may want to take the information back to their families or partners before making a decision. It’s just as important to follow up with a copy of the deck after the presentation so they can look back and reference it on their own time, as needed.
Beautiful.ai makes it easy to share a presentation after the fact by generating a shareable link that you can then copy and paste in onboarding documents or send out via email.